Choose the channel around the people.
| Channel | Useful starting point |
|---|---|
| Link | A community, membership list or audience you can already reach. |
| QR code | An event, training room, poster or face-to-face invitation. |
| Email invitation | An organisation sending invitations to its own audience. |
| Your panel provider | A research team with its own participant pool or supplier. |
| Your advertising account | Targeted recruitment beyond your existing network. |
| Interviewers | People who are less likely to respond through online channels. |
Online, QR and interviewer-led responses can belong to the same study. The recruitment source stays in the dataset, so you can inspect channels separately rather than assuming they reached equivalent participants.
Bring your own panel.
If you already use a panel provider, prepare the survey in Nuvopoll and configure the return links your provider needs. Panel redirects communicate the participant’s outcome back to that provider.
- Complete: the participant successfully finishes the survey.
- Screen-out: the participant does not meet the study’s eligibility criteria.
- Quota-full: the relevant quota has already been filled.
Configure the provider’s participant-ID parameter and test all three paths before recruitment. Nuvopoll supplies the redirect connection; it does not buy a panel or provide paid respondents.
Reach beyond your existing network.
Use targeted distribution through your own advertising account when it fits the study. Decide who should see the invitation, what the message promises and how you will identify the recruitment channel.
Ad targeting does not by itself create a representative sample. People still choose whether to respond, and the platform may not reach everyone in the population. Plan recruitment and its limits before interpreting the results.
Make the invitation clear.
- Say why you are asking, who is organising the study and how long it should take.
- Provide the language link the participant can use comfortably.
- Explain how responses will be used and where participant information can be read.
- Pilot the invitation, the mobile experience and the end-of-survey route.
